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How Content Marketing Can Work Wonders for Your Business


Looking for a better way to move the needle on your marketing metrics? Make content marketing a bigger part of your plan. Let’s consider the numerous ways that creating and deploying strategic, on-brand, and customer-focused content such as blog posts, landing pages, website copy, and social media can help your business reach new heights.


Everyone is looking to optimize their search engine results. Adding more—and better—content is part of a highly-effective SEO strategy. Each new blog post or landing page gives Google more to index, giving you a better chance at securing page one rankings. Include “long-tail” keywords and focus on topics that your customers frequently search to greater enhance your chances of outranking the competition and driving more traffic to your site.


Now that you’ve upped your exposure in search engines and the number of visitors to your site, how do you keep them there? The answer is, in part, content. Increasing the quantity and depth of relevant content gives visitors more reasons to stay, explore, and engage. You’ll give them more opportunities to get to know and interact with your brand online, which is more than smart marketing—it’s smart business.


Smart, on-brand, and targeted content makes your brand more valuable and trustworthy to your customers, and research backs this up. A recent study by Demand Metrics showed that 82% of consumers feel more positive about a brand after reading custom content. Make the content share-worthy and you’ll earn even greater respect. Customers who see your content in social media and published on external websites will regard you as a leader within your industry.


An effective content marketing strategy can truly work wonders. It not only strengthens SEO efforts, engagement, and brand trustworthiness, but also produces more profits and qualified leads. To better convert, content should be:

  • Relevant to your audience
  • Clear and credible
  • Informative, not pushy
  • Infused with a sense of urgency
  • Consistent with your brand and other marketing efforts
  • Followed by a call to action

These are just a few of the many ways content marketing can benefit your business. We hope we’ve inspired you to make it an integral part of your marketing mix.

Contact our Madison-area digital marketing experts today for help with your company’s content marketing needs, including strategy, creation, optimization, and more.

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