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How Search Engine Optimization Can Help Grow Your E-Commerce Business


Search engine optimization (SEO) is one of the most cost-effective ways to grow your online business. By optimizing and building a website around specific keywords, you can rank higher in search results and make it easier for customers to find you online – but that’s not all it can do. Here are four ways SEO can help your e-commerce business grow:

  • Helps customers find you
  • Lowers cost-per-visitor and cost-per-sale
  • Attracts high-quality visitors to your website
  • Provides long-lasting results

Keep reading to learn more about each of these reasons to use search engine optimization for a successful e-commerce below.


The first step of attracting customers to your online business is to get them to the (virtual) door! Website traffic can come from a variety of sources, but one of the most crucial and low-cost sources is through organic search engine results pages (SERPs). Experts estimate that use search engines like Google to inform their purchasing decisions, and most don’t venture past the first page of search results. With an SEO effort, you can improve your ranking position for specific keyword inquiries relevant to your business to help ensure that your website is visible to users.


Generating new visitors to your website is important, but can often be costly. From paid online ads to elaborate social media campaigns, many e-commerce companies feel overwhelmed by the effort required to move the needle if they don’t have a sound SEO strategy. Search engine optimization can help you lower your cost-per-visitor and cost-per-sale costs by increasing your organic website traffic over time. As your website naturally begins to appear higher in web search results, increasingly more visitors are exposed to your site – without any additional financial investment from you.


Organic search visitors are actively looking for a product or service similar to yours – and when they find your website from a search query in Google, they’re often more likely to convert into a lead or sale. While PPC and other forms of paid website traffic can be beneficial digital marketing tactics for your business, you will be limited in the quantity and quality of your website traffic without a solid SEO strategy.


SEO is a long-lasting marketing tactic with results that build up over time. Once you rank in a top position, you no longer have to invest in that particular word or phrase. This compounding effect allows you to move on to ranking additional relevant keyword and phrases, and continue to build your search engine visibility and credibility over time.

As part of an integrated marketing strategy, search engine optimization can be a make-or-break tactic to lower marketing costs while increasing web traffic and conversions for your e-commerce business. Find more reasons to get to know SEO on our blog here.

Contact our Madison-area digital marketing professionals today to learn more about SEO for e-commerce and receive expert advice to enhance your web development process.

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