Our Blog

HERE IS PROOF THAT YOUR COMPANY’S WEBSITE MAY BE THE GOLDEN TICKET TO YOUR SUCCESS. By Matt McCracken, Marketing Specialist While you might think the central predictor of your company’s success has to do with the quality of your product or service, your website is actually the most important foundational factor. It’s often the first

DISCOVER HOW COMBINING THESE EFFORTS CAN HELP YOU BETTER REACH YOUR TARGET AUDIENCE. By Laurel Cavalluzzo, Senior Social Media Strategist At the dawn of emerging new media, public relations (PR) and social media operated in silos. A typical PR strategy consisted of a press release, pitch to media outlets, and perhaps even a press conference

FUEL YOUR BOTTOM LINE WITH THESE CONTENT MARKETING LEAD GENERATION TIPS. By Jenny Ragatz, Former Content Manager Let’s say you have a company blog where you post content regularly. You’ve developed a following, and your page views have skyrocketed. You think: My blog is so successful! Quite possibly – but only if it generates leads.

TRANSFORM YOUR EMAIL STRATEGY WITH A/B TESTING TO WIN OVER YOUR CUSTOMERS’ INBOXES. By Casey Rogers, Marketing Specialist Email is a tried-and-true marketing tactic that doesn’t seem to be going away any time soon. More than 50 percent of people in the U.S. check their personal email account more than ten times a day, and

NEW YEAR’S RESOLUTIONS THAT ANY MARKETING EXPERT SHOULD PLAN TO KEEP. The New Year is a great opportunity to reinvent yourself. It’s the time of year where you make promises to yourself about striving to eat healthier, vowing to kick that bad habit you want to kick, or swearing you’ll start going to the gym

DETERMINE WHICH SOCIAL MEDIA PLATFORMS TO ADD TO YOUR SOCIAL MEDIA MARKETING STRATEGY BASED ON BUSINESS TYPE, TARGET AUDIENCE, AND GOALS. By Taryn Grisham, Senior Project Manager (Social & Digital Marketing) It’s true – marketing on social media can be time-consuming. If you’re stretched thin, you might be wondering which platforms to spend your time

DISCOVER HOW AN INTEGRATED MARKETING APPROACH CAN HELP YOU ACHIEVE YOUR BUSINESS GOALS. “Social media is the only way to grow your business!” “If you’re not on Pinterest, you’re losing money!” “Do this one thing and triple your sales overnight!” There’s a lot of misinformation in the marketing world. Over the last decade, marketing has

LEARN HOW THIS DIGITAL AUDIO TECHNOLOGY CAN BE ANOTHER POWERFUL VOICE FOR YOUR BUSINESS. By Steven Jotterand, Former Social Media and Marketing Intern Walking through a busy airport, chances are the earbud-clad flyers you encounter are not listening to music but to a digital audio file—or a podcast. Known for their diverse genres, free and

UNLOCK THE CODE TO DEVELOPING A WEBSITE THAT ACTS LIKE A FIRST-RATE SALESPERSON. For many companies, website development is like a foreign language. From coding and design to content development and DNS hosting, there are many technical aspects that are beyond the average comfort zone. But before you turn a web development company loose to handle

DON’T MISS THESE HINTS FOR CREATING A COMPREHENSIVE ROADMAP TO GENERATE LEADS ONLINE. If you don’t know where you’re going, how will you ever get there? That’s the idea behind sitemaps for your lead generation website. They are the website development version of a roadmap, guiding your visitors in the direction they want to go