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AVOID THESE MARKETING FAUX PAS LIKE BROKEN MIRRORS ON FRIDAY THE 13TH. Digital marketing can be tricky to manage. Companies often go through series of trial and error before landing on the right strategy or getting the results they want, which can be a very time-consuming and costly way to build your business. Developing a

7 WAYS TO FILL YOUR EDITORIAL CALENDAR WITH ENGAGING CONTENT. For businesses of any size, content marketing is a key component of a sound digital marketing strategy. In addition to aiding search engine optimization efforts, quality content boosts online brand engagement, generates more website leads, and can help produce more sales. But to maintain its high

TIPS FOR FILLING YOUR FEEDS WITH POSITIVE CUSTOMER COMMENTS. The digital age has created an expectation of immediate response times. Users often view standard online contact forms, lengthy hold times, and unanswered emails as unacceptable in today’s world. The beauty of social media is that its instant feedback benefits both the consumer and your brand.

SMART PRACTICES FOR MAXIMIZING YOUR PAID ADVERTISING INVESTMENT. Sometimes called paid search or pay-per-click, digital paid advertising allows businesses to create online ads and pay a pre-determined fee each time their ad is clicked. Most types of paid advertising show up in search engines, such as Google and Bing, and social media platforms like Facebook,

GIVE YOUR VISITORS AN UNFORGETTABLE EXPERIENCE WITH SIMPLE ENHANCEMENTS. Your company’s website is its identity on the internet. First impressions are everything! Building one that attracts users, rather than returning them back to Google’s search results, is the key to driving visitors and sales. A high performing website like this hinges on many factors, including

LEARN MORE POSITIVE REVIEWS AND REVENUE WITH 5-STAR CUSTOMER SERVICE ONLINE. Popular brands invest a lot of time and effort to maintain their reputations. With the rise of social media and the internet, this task is even more important than it was a decade ago. In seconds, customers can leave reviews on sites like Facebook,

BOOST REVENUE AND SATISFACTION BY DELIVERING A BETTER CUSTOMER EXPERIENCE. Whether you’re a startup or an established brand looking to sell your products online, an ecommerce website can be a powerful sales engine for your business – if your customers like their experience. There are many must-have elements for successful ecommerce development, including quick load

USE THESE SOCIAL MARKETING TIPS TO BUILD YOUR BUSINESS AND CUSTOMER SATISFACTION. Social media is no longer just a tool for the individual. In recent years, smart businesses have added it to their marketing mix to better connect with their target audiences, run ads, generate leads, and offer customer service. We’re sharing seven ways social marketing

EMAIL MARKETING TIPS TO BOOST OPEN AND CLICK-THROUGH RATES. Marketing today can be like a spinning plates routine. While you focus on keeping newer “plates” like social media steady, older ones begin to wobble. For many companies, email marketing has become an old plate, but one that’s too important to let fall. We’re offering five

LEARN HOW SEARCH ENGINE OPTIMIZATION CAN BENEFIT YOUR BUSINESS. Search engine optimization (SEO) is one of the most important – yet misunderstood – marketing practices. As if the acronym wasn’t ambiguous enough, many businesses don’t fully recognize what it can mean for their bottom line when properly implemented. Here are six critical benefits of SEO: