Business to Consumer
American Kitchen Cookware handcrafts quality bakeware, pans, pots, and skillets in its factory in West Bend, WI. American's parent company, Regal Ware, has manufactured cookware in Wisconsin for more than 100 years.
American Kitchen launched a new line of stainless steel cookware, and required assistance with branding and initial marketing implementation.
Through website enhancements, a digital marketing effort, Search Engine Optimization (SEO), and advertising, Sortis helped American Kitchen increase awareness about their new line and dramatically increase social engagement.