Category
Business to Consumer
- 440 Science Drive, Suite 204 Madison, WI 53711
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American Kitchen
Handcrafted Cookware
American Kitchen
American Kitchen Cookware handcrafts quality bakeware, pans, pots, and skillets in its factory in West Bend, WI. American's parent company, Regal Ware, has manufactured cookware in Wisconsin for more than 100 years.
Challenges
American Kitchen launched a new line of stainless steel cookware, and required assistance with branding and initial marketing implementation.
- Highlight consumer benefits of new line
- Upgrade website to draw customer attention to new products
- Increase engagement from online audience
Outcomes
Through website enhancements, a digital marketing effort, Search Engine Optimization (SEO), and advertising, Sortis helped American Kitchen increase awareness about their new line and dramatically increase social engagement.
- 2110% in social likes
- 331% increase in reach
- 212% increase in list growth
