Category
Business to Consumer
- 440 Science Drive, Suite 204 Madison, WI 53711
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LaBottega - A BelGioioso Brand
Artisan Italian Cheeses
LaBottega – A BelGioioso Brand
LaBottega is an exclusive collection of handmade, hand-selected, hand-cut, and hand-packed Italian cheeses created by BelGioioso Cheese Inc., a Wisconsin-based cheese manufacturer.
Challenges
BelGioso reached out to Sortis for assistance in launching its new artisan cheese brand, La Bottega di BelGioioso.
- Utilize social media to announce the new line
- Gain attention from an online audience
- Promote the cheese through the holiday season
Outcomes
Sortis engaged with potential customers through digital brand promotion that included recipes, cheese pairings, and a social media sweepstakes that highlighted La Bottega and the festive food-filled holiday season.
- 330% increase in social engagement
