Category
Business to Consumer
LaBottega is an exclusive collection of handmade, hand-selected, hand-cut, and hand-packed Italian cheeses created by BelGioioso Cheese Inc., a Wisconsin-based cheese manufacturer.
BelGioso reached out to Sortis for assistance in launching its new artisan cheese brand, La Bottega di BelGioioso.
Sortis engaged with potential customers through digital brand promotion that included recipes, cheese pairings, and a social media sweepstakes that highlighted La Bottega and the festive food-filled holiday season.