Category
Business to Consumer & Business to Business
- 440 Science Drive, Suite 204 Madison, WI 53711
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Bucky Book
Coupon Book
Bucky Book
Bucky Book was created nearly 30 years ago as a fundraising initiative for hundreds of Madison, WI-area organizations and University of Wisconsin Badger Athletics and Bucky Grants. Today Bucky Book features coupons from hundreds of local businesses and is used as a fundraising tool by organizations like schools, churches, youth groups, and service clubs.
Challenges
Bucky Book was in need of a more modern website to replace the outdated one it was relying on when it contacted Sortis.
- Create new website design
- Funnel visitors through site based on consumer journey
- Build simplified search platform
- Make website mobile-friendly
Outcomes
Today the Bucky Book website is more modern with a simplified search and convenient funnel pages to help visitors find what they need, fast.
- Mobile- and user-friendly website
- Visitors can find what they need easier through funnel pages
