Business to Consumer
Kid Trax, a brand of Madison, WI-based Pacific Cycle, develops award-winning battery-powered ride-on toys for kids. Kid Trax’s attention to details, creative designs, and play features take favorite play themes and licensed characters and bring them to life.
Kid Trax needed marketing assistance for the launch of a new, limited-quantity ride-on toy called Rideamals Josie.
The limited-quantity Josie campaign was a success, with so much interest generated that buyers who missed out on the 500 Josies were directed to another product, Scout, of which an additional 356 units were sold.