Category
Business to Consumer & Business to Business
- 440 Science Drive, Suite 204 Madison, WI 53711
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Superior Executive Services
Luxury Travel & Corporate Hospitality Provider
Superior Executive Services
Superior Executive Services is a Verona, WI-based company specializing in luxury and corporate travel packages to high-profile events including the Super Bowl, Kentucky Derby, and Masters Tournament.
Challenges
Superior began working with Sortis in early 2020, before the COVID-19 pandemic presented an unforeseen hurdle in their marketing plan.
- Pivot marketing strategies multiple times in response to COVID-19 and changes in the event and travel industry
- Stay connected with customers and generate leads throughout the pandemic
- Improve social media performance and followings
- Redesign previous Superior website
Outcomes
As in-person events and travel picked back up in 2021, Superior was poised to return to its pre-pandemic business thanks to Sortis' continued marketing efforts.
- 65% increase in website traffic
- 500+ qualified leads in first year of marketing efforts
- 67% increase in organic traffic growth
- 300,000+ social impressions
