LEARN HOW EVOLVING YOUR SITE OVER TIME CAN BE MORE RESPONSIBLE AND STRATEGIC THAN INVESTING IN A COMPLETE OVERHAUL.
Overseeing the designing and development of your new corporate website can be intimidating, stressful, and time-consuming. Get it wrong, and you could easily cost your business – and your reputation – a fortune. With the relentless evolution in website design, you cannot afford to sit back and be idle. So, what to do? While enduring a complete website overhaul might seem like the only option, a more responsible and strategic way forward is to make small modifications over time. Here are five benefits of website improvement over website redesign:
- Spread your costs over time
- Keep your design fresh
- Maintain your online credibility
- Ensure peak performance
- Have the freedom to adjust with business goals
Continue reading to learn more about why website improvement can be better than a website redesign.
1. SPREAD YOUR COSTS OVER TIME
A continual website improvement effort lets you avoid writing a big fat check to a web development company every few years for a massive redesign project. Instead, you can spread your costs over time as you make regular enhancements to your site. Committing to a consistent long-term billing schedule can also make it easier to estimate the funds you’ll need when planning fiscal budgets.
2. KEEP YOUR DESIGN FRESH
Your visitors evaluate the look and feel of your website within seconds of landing and based on their assessment, they’ll decide whether they want to stick around. They’ll ask themselves questions like: Is the color scheme jarring or pleasing? Can I quickly find what I’m looking for? If your site fails to make a favorable first impression, it can instantly put you at a disadvantage. Website improvement is the only way to stay on top of ever-changing website design trends and user interface theories. If you invest a fortune in a one-time fix, you’ll be back to square one within a couple of years, wanting to redesign your website as it becomes ugly, out-of-date, and confusing when compared with competitors with the latest and greatest look.
3. MAINTAIN YOUR ONLINE CREDIBILITY
Based on the most recent research on digital trends, navigation, appearance, simplicity, and fresh content are all linked to your online credibility. If your navigation is out-of-date, for instance, visitors will likely discredit the validity of the rest of the site. But improving your navigation, like any other aspect of your site, is not a single fix – you need a constant effort to make sure it functions and performs well. Through website improvements instead of a website redesign, you’ll progressively advance your site in ways that establish and reinforce your credibility in the online space.
4. ENSURE PEAK PERFORMANCE
Let’s say you invested in a website redesign last year, and because it was such a significant investment of effort and budget, you haven’t made any other updates since then. Even in that short time span, you’ve missed out on potentially critical website bug fixes, software updates, and a multitude of emerging methodologies meant to enhance your website’s performance. From boosting engagement and responsiveness to optimizing navigation and load speed, a consistent website improvement effort helps your site always perform at its best, so you can generate the leads and sales you need to reach your goals.
Check out easy ways to improve your website here.
5. HAVE THE FREEDOM TO ADJUST WITH BUSINESS GOALS
As times goes by, you might adjust your business strategy to align with stakeholder expectations, emerging markets, or environmental standards – which would also suggest that your website needs to adjust along with it. Committing to making website improvements over time lends the freedom necessary to make evolutionary changes as your company advances toward its newfound goals.
Is your company changing strategic direction? Find out how our goals-focused discovery process can deliver a returns-based digital marketing strategy that can propel you forward.
There are several benefits to website improvement over website redesign, but the best one is that it just makes financial and logical sense. Investing relatively small sums wisely over time can reap loads of rewards that a one-time investment could never beat.
Are you interested in taking your website to the next level? Contact one of our Madison-area marketing experts today.