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Think Outside the Box to Successfully Market Your Business Amidst COVID-19

DISCOVER HOW TO USE TECHNOLOGY TO CONNECT AND STAY RELEVANT DURING THESE CHALLENGING TIMES. HERE’S HOW. By Greg Sanders, Founder/Principal In the US, it has been months since the coronavirus pandemic flipped our lives upside down. Many businesses have pushed ahead into uncertainty, trying to find ways to continue growing their business and marketing to

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How to Use Influencer Marketing to Build Brand Trust

BUILD TRUST AND CREDIBILITY WITH YOUR FOLLOWING BY ADDING INFLUENCER MARKETING TO THE MIX By Taryn Grisham, Senior Project Manager Influencer marketing is an ever-growing strategy for boosting brand trust and credibility. In fact, the influencer marketplace is projected to be worth more than $10 million by the end of 2020. Many startups, established brands,

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Finally, a Road Map to Bring Back Business Sales Amidst COVID-19

GEO-TARGETED MARKETING CAN HELP YOU CONNECT WITH YOUR AUDIENCE AT THE RIGHT MOMENT IN THESE CHALLENGING TIMES. By Greg Sanders, Founder/Principal During this unprecedented time of economic and social disruption, businesses are struggling to understand how and when to continue their marketing endeavors. Being sensitive without ignoring the situation or attempting to profit from it

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The Three Main Components of Search Engine Optimization

UNCOVER THE IMPORTANCE OF THESE FOUNDATIONAL AND MOST MISUNDERSTOOD SEO SERVICES.  By Casey Rogers, SEO & Digital Marketing Specialist When done correctly, search engine optimization (SEO) is a traffic-boosting, lead-generating marketing tactic that ultimately helps bolster your bottom line. However, it can also be overwhelming to fully grasp its inner workings – let alone implement

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4 Often Overlooked Steps in the Website Redesign Process

APPROACH YOUR WEBSITE REDESIGN PLAN FROM THIS STRATEGIC ANGLE FOR REAL RESULTS. By Zoey Rugel, Former Social Media & Marketing Intern When redesigning your company’s website, it’s easy to dive head-first into sitemaps, template options, color schemes, and even content. While these steps are integral to the website redesign process, there are a few other

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