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5 Reasons Why You’ll Love Our Digital Marketing Agency in Madison, WI


Madison, WI, is a vibrant city known for its enthusiastic business community and the thriving digital marketing landscape that underpins it. Whether you’re a B2B organization looking to sharpen your marketing-sales alignment, amplify your lead generation, or enhance your ROI through data-driven strategies, Madison is home to digital marketing agencies equipped to meet these needs. Among these, Sortis Marketing stands out for its comprehensive approach to digital marketing, tailored specifically to businesses seeking a competitive edge in their industry.

Madison’s digital marketing agencies, including Sortis Marketing, offer a blend of creativity, strategy, and analytics to design campaigns that not only resonate with your target audience but also drive measurable outcomes. With a focus on overcoming the unique challenges faced by established B2B organizations, especially in integrating marketing and sales efforts, these agencies leverage the latest tools, techniques, and insights to ensure your brand stands out.

Why you’ll love Sortis Marketing in Madison, WI:

  • Comprehensive Services: From SEO and content marketing to innovative web design, Sortis Marketing provides a full suite of digital marketing solutions.
  • Proven Track Record: Demonstrated success in behavior change marketing, public health, education, and business service growth.
  • Tailored Strategies: Custom strategies that align with your unique business needs and goals.
  • Cutting-Edge Tools: Usage of the latest digital marketing tools and techniques to maximize your results.
  • Data-Driven: A focus on analytics to guide strategy adjustments and improve ROI.

Sortis Marketing bridges the gap between marketing efforts and sales outcomes, fostering a thriving environment for businesses to grow, innovate, and lead in their respective sectors.

Comprehensive Digital Marketing Services

At Sortis Marketing, a leading digital marketing agency in Madison, WI, we understand that the digital landscape is changing. That’s why we offer a wide range of comprehensive services designed to meet every aspect of your digital marketing needs. From Content Marketing to Web Design, and from SEO to Marketing Strategy, we’ve got you covered.

Content Marketing: We craft compelling content that speaks to your target audience, driving engagement and building brand loyalty. Our content strategies are not just about producing quantity but ensuring the quality that resonates with your audience.

SEO (Search Engine Optimization): Our SEO experts ensure that your website ranks high in search engine results, increasing visibility and driving organic traffic to your site. We focus on both on-page and off-page SEO, including keyword research, content optimization, and building a healthy backlink profile.

SEM (Search Engine Marketing) and SMM (Social Media Marketing): Through targeted advertising and social media strategies, we amplify your online presence. Our SEM campaigns are data-driven, aiming for the highest ROI on platforms like Google Ads. Meanwhile, our SMM efforts involve engaging with your audience on social platforms, creating a community around your brand.

Web and Graphic Design: First impressions matter. Our design team ensures your website and graphics are not only visually appealing but also user-friendly and aligned with your brand identity. A well-designed website and stunning graphics can make all the difference in how your brand is perceived online.

Software Development: In today’s digital age, having customized software can set you apart from the competition. Whether it’s developing a mobile app or creating a CRM system, our software development team works to provide solutions that streamline operations and enhance user experiences.

Marketing Strategy: Every successful digital marketing effort begins with a solid strategy. We work closely with you to understand your business goals, target audience, and market dynamics. Based on these insights, we craft a tailored marketing strategy that guides all our digital marketing efforts.

Our approach is not one-size-fits-all. We believe in creating customized strategies that align with your unique business needs and goals. Whether you’re looking to increase brand awareness, drive sales, or engage with your audience more effectively, Sortis Marketing has the expertise and tools to help you succeed in the digital space.

Our commitment to using cutting-edge tools and techniques ensures that we’re always ahead of the curve, providing our clients with innovative solutions that drive results. From analytics and mobile-first website design to digital advertising and content marketing, we leverage the best in technology and creativity to help your business grow.

In conclusion, choosing Sortis Marketing means partnering with a digital marketing agency in Madison, WI, that not only understands the local market but also has the expertise and resources to help your business thrive online. Let us help you navigate the digital landscape with our comprehensive digital marketing services.

Proven Track Record of Success

Sortis Marketing stands out as a digital marketing agency in Madison, WI, not just for its comprehensive services, but for its significant achievements across various sectors. Let’s dive into some key areas where Sortis Marketing has made a notable impact:

Behavior Change Marketing

The power of marketing to change behavior is profound. Sortis Marketing has utilized this power in several public health campaigns, leading to healthier, safer communities. Through targeted strategies and creative content, these campaigns have effectively promoted better health practices among diverse populations.

Public Health Campaigns

Sortis Marketing’s work in public health is a testament to its ability to craft messages that resonate. By focusing on the importance of infection prevention practices, Sortis introduced “Wally VandeHand,” a character who became a beloved figure in Wisconsin for his passion for hand hygiene. This innovative approach garnered the campaign four honors at the Madison Advertising Association Awards .

Higher Education Marketing

In the realm of higher education, Sortis Marketing has demonstrated its ability to engage prospective students through compelling narratives and vibrant digital landscapes. By highlighting the variety of programs available at institutions like Mid-State, Sortis has helped these educational entities reach their ambitious enrollment goals, proving the effectiveness of their strategies.

Business Services Growth

For businesses seeking growth, Sortis Marketing has been instrumental in defining brand identities and expanding customer bases. Through insightful market analysis and tailored advertising strategies, Sortis has enabled companies to strengthen their market presence and achieve measurable growth.

Healthcare Marketing Strategy

The healthcare sector requires a delicate touch, combining empathy with clear, actionable information. Sortis Marketing’s approach, particularly in reproductive health services, has been to listen first—resulting in campaigns that not only increase awareness but also drive significant patient engagement. The Healthfirst Network campaign, for example, led to a 90% appointment rate among users who clicked on a digital ad, showcasing Sortis’s capability to connect with and motivate the target audience.

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In each of these areas, Sortis Marketing has not only met the challenge but has exceeded expectations, demonstrating a deep understanding of the needs of both its clients and their audiences. Their success stories across behavior change marketing, public health campaigns, higher education marketing, business services growth, and healthcare marketing strategy underscore their position as a leading digital marketing agency in Madison, WI.

By leveraging a blend of creativity, strategic insight, and data-driven methodologies, Sortis Marketing has consistently achieved remarkable outcomes for its clients. Whether it’s through engaging social media content, persuasive digital advertising, or innovative campaign characters, Sortis’s work resonates with audiences and drives real-world results.

In the next section, we’ll explore how Sortis tailors its strategies to meet the diverse needs of its clients, further cementing its reputation as a top-tier digital marketing agency.

Tailored Strategies for Diverse Needs

In the bustling digital landscape of Madison, WI, every business has a unique story and distinct challenges. Recognizing this, a premier digital marketing agency in Madison WI like Sortis Marketing crafts bespoke strategies that resonate with each client’s specific goals and audience. Let’s delve into how Sortis approaches various aspects of digital marketing with tailored strategies.

Brand Identity Development

A strong brand identity is the cornerstone of any successful business. Sortis understands this and works closely with clients to create or refine their brand identities. This process is not just about logos and color schemes; it’s about discovering the essence of a brand and how it connects with its audience. Sortis leverages market research, competitor analysis, and customer insights to develop brand identities that stand out and resonate deeply with target markets.

Creative Advertising

In the realm of advertising, one size does not fit all. Sortis’s approach to creative advertising is rooted in understanding the unique value proposition of each client and translating that into compelling ad campaigns. Whether it’s crafting memorable TV commercials, engaging digital banner ads, or innovative social media campaigns, Sortis ensures that every piece of creative work aligns with the client’s brand identity and marketing objectives.

Mobile App Development

With mobile usage continuing to soar, having a functional and engaging mobile app can be a game-changer for businesses. Sortis taps into its technical prowess to develop custom mobile apps that offer seamless user experiences while fulfilling specific business needs. From conceptualization to launch, Sortis works hand-in-hand with clients to ensure their mobile apps not only meet but exceed user expectations.

Web Hosting

Reliable web hosting is critical for maintaining an online presence that is both accessible and secure. Sortis offers web hosting solutions that ensure websites are fast, secure, and up and running around the clock. This peace of mind allows businesses to focus on what they do best, knowing their online presence is in good hands.

Strategic Marketing Planning

Every successful marketing effort begins with a solid plan. Sortis excels in strategic marketing planning, aligning marketing efforts with business objectives to ensure maximum impact. This involves a deep dive into market analysis, target audience identification, and setting clear, measurable goals. Sortis’s strategic plans are not just documents; they are roadmaps to success.

Digital Public Relations

In today’s digital age, public relations have evolved beyond press releases and media outreach. Sortis leverages digital platforms to manage and enhance the online reputation of its clients. From handling online reviews to engaging with audiences on social media, Sortis ensures that its clients maintain a positive and engaging online presence.

SEO, PPC, Social Media Marketing

Visibility on search engines and social media platforms is crucial for any business. Sortis employs cutting-edge SEO and PPC strategies to improve search engine rankings and drive targeted traffic to websites. Similarly, its social media marketing efforts are tailored to engage and grow audiences on platforms where their clients’ audiences spend the most time. This targeted approach ensures that marketing efforts yield the highest returns.

Sortis Marketing understands that in the world of digital marketing, there is no one-size-fits-all solution. By tailoring strategies to the diverse needs of its clients, Sortis not only meets but often exceeds their expectations, further cementing its reputation as a leading digital marketing agency in Madison, WI.

In the next section, we’ll explore the cutting-edge tools and techniques that empower Sortis to deliver these tailored strategies effectively.

Cutting-Edge Tools and Techniques

When you partner with a digital marketing agency in Madison, WI, like Sortis, you’re not just getting marketing services. You’re getting access to the latest tools and techniques that can propel your brand into the spotlight.

1. Analytics: Understanding the impact of your marketing efforts is crucial. Sortis leverages advanced analytics tools to track performance, measure success, and identify areas for improvement. This data-driven approach ensures that every decision is informed and every strategy is optimized for the best results.

2. Creativity: Creativity is your best asset. Sortis prides itself on thinking outside the box to craft unique and memorable campaigns. From eye-catching digital banner ads to engaging social media content, creativity is at the heart of everything we do.

3. Mobile-First Website Design: With the majority of internet traffic now coming from mobile devices, having a mobile-friendly website is no longer optional. Sortis specializes in mobile-first design, ensuring that your site looks great and functions perfectly on any device. This approach not only improves user experience but also boosts your site’s SEO.

4. Digital Marketing: Sortis’s digital marketing expertise is comprehensive, covering everything from SEO and PPC to email marketing and beyond. Our team stays on the cutting edge of digital trends and technologies, so you can rest assured that your digital marketing strategy is as effective and up-to-date as possible.

5. Content Marketing: Content is king, and Sortis knows how to create compelling, valuable content that engages your audience and drives conversions. From blog posts and articles to videos and infographics, our content marketing strategies are designed to inform, entertain, and inspire action.

6. Branding: Your brand is your identity, and Sortis helps you to define and develop it. Whether you’re building a brand from the ground up or refreshing an existing one, our branding experts will work with you to create a strong, cohesive brand identity that resonates with your target audience.

7. Traditional and Digital Advertising: Combining the best of both worlds, Sortis creates integrated advertising campaigns that leverage the reach of traditional media and the precision of digital channels. This dual approach ensures that your message is heard loud and clear, wherever your audience may be.

By incorporating these cutting-edge tools and techniques into our strategies, Sortis not only meets but often exceeds the expectations of its clients. This commitment to innovation and excellence further cements our reputation as a leading digital marketing agency in Madison, WI.

In the next section, we’ll answer some frequently asked questions about digital marketing agencies, providing you with all the information you need to make an informed decision about partnering with Sortis for your marketing needs.

Frequently Asked Questions about Digital Marketing Agencies

Who are the Big 6 digital marketing agencies?

The “Big 6” refers to the leading digital marketing agencies recognized globally for their extensive services and influential marketing campaigns. While the specific agencies often change due to the dynamic nature of the industry, firms like WPP, Omnicom Group, Publicis Groupe, Interpublic Group, Dentsu, and Havas are frequently mentioned. These agencies operate worldwide, offering a broad spectrum of digital marketing services.

What are the 4 types of digital marketing?

Digital marketing can be broadly categorized into four main types:

  1. Content Marketing: This involves creating and sharing valuable content to attract and engage a target audience. The goal is to establish authority and promote brand awareness.
  1. Search Engine Optimization (SEO): SEO is the practice of optimizing your website to rank higher in search engine results pages, increasing the quantity and quality of traffic to your site.
  1. Social Media Marketing (SMM): This type of marketing involves using social media platforms to connect with your audience, build your brand, increase sales, and drive website traffic.
  1. Pay-Per-Click (PPC): PPC is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It’s essentially a way of buying visits to your site, rather than attempting to “earn” those visits organically.

How much do digital marketing agencies charge per month?

The monthly charges for digital marketing services can vary widely based on the scope of services, the agency’s expertise, and the project’s complexity. On average, small to midsize businesses might spend anywhere from $2,500 to $12,000 per month on comprehensive digital marketing services. For specific services like SEO or PPC, the costs might range from $500 to $7,500 per month. Investing in a reputable digital marketing agency in Madison, WI, like Sortis, ensures you’re not just paying for services but for measurable results and a partnership that helps grow your business.

In the next section, we’ll wrap up with our conclusion about why Sortis Marketing stands out as your go-to digital marketing agency in Madison, WI.


As we’ve navigated through the digital marketing landscape in Madison, WI, one thing has become abundantly clear: **** is not just another digital marketing agency. We’re a team deeply committed to driving growth, fostering innovation, and delivering measurable results. Here’s why we believe we stand out as your ideal partner in this journey.

First and foremost, our extensive experience across diverse sectors—from public health campaigns to higher education and business services—equips us with a unique perspective on digital marketing. We understand that every industry has its nuances, and we’ve proven our ability to adapt and excel, time and again.

Moreover, our approach to digital marketing is not one-size-fits-all. We tailor our strategies to meet the specific needs of our clients, ensuring that every dollar you invest is aimed at achieving your unique business objectives. Whether it’s developing your brand identity, crafting creative advertising, or leveraging cutting-edge tools and techniques like analytics and mobile-first website design, we’re here to make sure your brand not only gets noticed but remembered.

And let’s not forget our commitment to using the latest tools and techniques. The digital landscape is changing, and so are we. From analytics to content marketing, and traditional to digital advertising, we’re always at the forefront, ensuring that our clients benefit from the most effective and innovative strategies.

We’re not just a service provider; we’re your partner in growth. Our team is known for its friendliness, responsiveness, and an unwavering commitment to detail. We pride ourselves on our professionalism, but it’s our genuine passion for what we do that truly sets us apart. We’re not just working for you; we’re working with you, every step of the way.

Lastly, we understand that choosing a digital marketing agency is a significant decision. That’s why we offer a compelling proposition: a 10% discount on all our services, coupled with a money-back guarantee. We’re so confident in our ability to deliver that we’re willing to put our money where our mouth is.

In a city bustling with opportunity, choosing the right digital marketing agency in Madison, WI, is crucial. is not just another option; we’re the partner you’ve been looking for to elevate your brand, engage your audience, and exceed your business goals.

Let’s embark on this journey together. Discover how our tailored, innovative strategies can transform your brand by exploring our services at . Your success is our success, and we can’t wait to get started.

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