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How to Drive the Right Traffic to Your E-Commerce Website


Web traffic is at a standstill. Sales are slumping. You’re getting nervous. It’s time to focus on generating more traffic to your e-commerce website – but here’s the kicker: the only way to success is targeting the right visitor. That is, a visitor who is likely to become a lead or sale.


You need to know who you’re targeting before you can market to them. Start with developing user (or buyer)  personas, or written characteristics and traits of your target customer that may include: gender, age, income, hobbies, stresses, and their motivation to purchase. Without nailing down these fundamentals, your marketing will be a waste of time, effort, and money. Once you know who you’re reaching, here is how to drive the right traffic to your website:

  • Search Engine Optimization (SEO)
  • Email marketing
  • Social media
  • Blogging

Keep reading to learn how these marketing tactics can help generate more visits from your ideal customers and help grow your leads and sales.


One of the best ways to drive the right traffic to your website is through search engine optimization (SEO). This systematical tactic helps to rank your business in Google search results when users type in a targeted key phrase. Focusing on the phrases your ideal visitor is searching for will generate higher quality traffic to your site because they’re looking for services and products like yours. For instance, many of our target users search for “digital marketing services in Madison, WI.” You’d better bet that we’ve worked hard on SEO to achieve a top spot in Google to ensure that we’re driving exactly the right traffic to our site.

Learn more about how our SEO services work here.


Whether it is newsletters or promotions, email marketing is one of the simplest and cost-effective ways to stay in touch with your target customers. However, emails will be quickly deleted or marked as spam if you don’t send them to the right audience. Take the time to generate targeted email lists based on your customers’ needs, then email them fresh, relevant content to stay connected. While they may not need your goods or services right now, staying top-of-mind can help funnel your ideal user to your site when they are ready to make a purchase or find more information.

Need help with email marketing? We can show you how to generate more opens and shares.


Through hashtags, original content, and interactive social media posts on subjects your ideal user cares about, you’ll help generate an online following of those interested in your company. This targeted group is a gold mine of ideal visitors for your website. When they’re ready to make a purchase or learn more about what you do, they’ll click on your posts and enter your site.

Check out more ways you can win with social marketing here.


Regular blogging delivers fresh and relevant content your ideal user is interested in, making it a simple yet effective way to drive the right traffic to your website. Be sure to distribute and share your regular fresh content through social media, email, and other channels to generate the clicks you need to meet your goals.

Need help with blog content? Sign up for our writing services here.

You might have a beautiful e-commerce website – but if it isn’t driving the right traffic, it can’t generate revenue. Get in touch with our Madison-area marketing experts to discover how you can start using your website to secure more leads and sales today.

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