Business to Business

Consulting, SEO and Website Development

Company: Kleenmark


Madison, WI-based KleenMark has provided commercial cleaning services to organizations across the Midwest and beyond for more than 60 years. Today, they have four branch offices across the state and teams of cleaning technicians who work in the healthcare, commercial building, construction, manufacturing, education, biotech, and event cleaning spaces.


KleenMark was in search of an integrated marketing team that could work closely with its internal departments — from leadership and operations to human resources and sales — to create a comprehensive marketing plan focused on growing the business and expanding both within and outside of the Midwest.

  • Generate more sales leads
  • Empower their sales team with the tools to do their jobs successfully
  • Update branding across internal and external communications
In the years since they began working with Sortis Innocorp’s web presence has grown, with results including:

  • 40% increase in web traffic
  • Over 100 keyphrases ranked in the first year