Business to Business, Business to Consumer

SEO and Website Consulting

Company: Rayovac


Rayovac has been manufacturing batteries in Wisconsin for more than 110 years. Today the company produces around one billion batteries every year, including rechargeable and hearing aid batteries, and employes more than 850 people across the country.


Rayovac, a Spectrum Brand division, was searching for help building their online presence and reaching more potential customers through their website.

  • Increase online exposure
  • Grow website traffic


Through thorough search engine optimization (SEO) research and implementation, Sortis helped Rayovac dramatically boost its online rankings.

  • Secured Google organic page one rankings
  • 373% increase in organic traffic
  • 73% decrease in cost per visitor