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Superior Executive Services

Business to Business, Business to Consumer

Marketing and Website Development

Company: Superior Executive Services

Superior Executive Services

Superior Executive Services is a Verona, WI-based company specializing in luxury and corporate travel packages to high-profile events including the Super Bowl, Kentucky Derby, and Masters Tournament.


  • Superior began working with Sortis in early 2020, before the COVID-19 pandemic presented an unforeseen hurdle in their marketing plan.
  • Pivot marketing strategies multiple times in response to COVID-19 and changes in the event and travel industry
  • Stay connected with customers and generate leads throughout the pandemic
    Improve social media performance and followings
  • Redesign previous Superior website
  • Needed ROI from marketing


As in-person events and travel picked back up in 2021, Superior was poised to return to its pre-pandemic business thanks to Sortis’ continued marketing efforts.

  • 65% increase in website traffic
  • 500+ qualified leads in first year of marketing efforts
  • 67% increase in organic traffic growth
  • 300,000+ social impressions