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Where Everything Comes Together

Eagle Point Software

Business to Business

Marketing & Website Design

Company: Eagle Point Software

Eagle Point Software

Dubuque, Iowa-based Eagle Point Software is the creator of Pinnacle Series and Pinnacle Lite, e-learning platforms for the architecture, engineering, construction, and manufacturing industries. They have been in business since 1983, and currently help more than 2,000 AEC organization around the globe work more efficiently and improve the way they provide employee training.

Challenges

Eagle Point Software turned to Sortis in early 2020 to help conquer several challenges:

  • Internal resources were no longer enough to execute their marketing vision
  • Establishing itself as the leading e-learning solution for Autodesk users
  • A revamped website, rebranding, and robust communications and content strategy was needed to accomplish their goals

Solutions

Today Sortis operates as Eagle Point Software’s internal marketing department, integrating with their team and working alongside them on key branding and marketing decisions. Sortis’ outcomes for Eagle Point Software include:

  • 258% increase in organic traffic
  • 67% increase in conversation rate
  • Over 120 website leads in first 9 months since website launch
  • 988% increase in LinkedIn pageviews
  • Increased ranking for valuable AEC industry keywords
  • Addition of more than 10 new reseller partners to its partnership program
  • Increased industry presence and thought leadership
  • Complete Re Branding
  • Doubling of revenue over 2 year period.