NEW YEAR’S RESOLUTIONS THAT ANY MARKETING EXPERT SHOULD PLAN TO KEEP.
The New Year is a great opportunity to reinvent yourself. It’s the time of year where you make promises to yourself about striving to eat healthier, vowing to kick that bad habit you want to kick, or swearing you’ll start going to the gym more. While it’s great to make a fresh start in the New Year, it’s also an opportunity to reinvent your business and the marketing strategies that make it successful.
After much thought, we’ve put together six social marketing resolutions that you should keep in mind for 2020:
1) EXPERIMENT WITH VIDEO
Video has become a rising star in the world of social marketing. With Facebook’s new “Live” video feature, Periscope’s integration with Twitter, and even Instagram’s addition of Snapchat-famed “stories,” video has quickly become a communication tool you can’t avoid. Social users love video because it can give them an inside look at your brand or business. That kind of “behind-the-scenes” footage is exciting, and the chance to ask questions in real-time via comments during a video stream is another great way to engage with your followers. Feeling camera-shy? It’s no excuse to avoid this platform. There are so many ways to incorporate it successfully into your digital marketing strategy.
2) EMBRACE DARK SOCIAL
Many businesses love to measure social analytics. We are constantly striving to improve our followings, engagement, and overall reach. Unfortunately, there is one growing form of posting called “dark social” that makes measuring your results difficult. The rise of mobile has contributed greatly to the rise of dark social – social content shared through messaging, email, or text. These shares are not easily tracked using standard analytics, which can be frustrating. While you won’t know which content is most popular among mobile users, embrace the fact that social users are going out of their way to share your content with their family and friends.
3) STRETCH YOUR SOCIAL POTENTIAL
A Facebook or Google+ page is only the beginning when it comes to social media marketing. There are a plethora of platforms that your business should add to the mix if the fit is right. While the future of Twitter may be questionable, Instagram and Pinterest are making a name for themselves in the world of e-commerce. It’s becoming increasingly easier to link products directly to your website through ads and standard posting procedures. If increasing sales in 2020 is a goal you want to meet, these platforms might just be the marketing solution you’re looking for.
4) CONSIDER THE RISE OF SEARCH FOR DISCOVERY
Experts say that more social users than ever are looking to social media as their new search platform. This is just another reason why a solid social media presence is necessary. With search bars available on all the main social media platforms, consider the keywords and phrases you are using in your social media posts. A word to the wise: Dare to be different because a little creativity might separate you from the pack.
5) COLLABORATE WITH THE REST OF THE TEAM
Hold regular meetings with department managers and staff to keep a pulse on various organizational initiatives within your company. From operations to sales, involving all team members with social media marketing will improve the effectiveness and relevance of your messaging.
6) EXPAND YOUR ADVERTISING PLATFORMS
You may have your favorite digital advertising platforms, but the rise of social shows us that advertising on Google or Bing simply isn’t enough anymore. Incorporating more social ads on platforms like Facebook, Twitter, Instagram, and Pinterest places your promotions and products in front of thousands of more users. Social media ads have become very popular for a variety of businesses and services, showing promise for website performance and increased sales. Advancements in the social advertising process have also included the integration of custom buttons that can lead social users directly to your website to purchase the item seen in the ad. Talk about convenience!
Make 2020 the most successful year your business has seen yet. The rise of social media marketing and platform improvements gives your business new opportunities for success. Do you need assistance getting your social media marketing in line for the New Year? Learn more about our integrated marketing approach or contact our Madison-area experienced digital marketing experts today.