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Where Everything Comes Together

Why You Need to Invest in Integrated Marketing, Not Individual Tactics

DISCOVER HOW AN INTEGRATED MARKETING APPROACH CAN HELP YOU ACHIEVE YOUR BUSINESS GOALS.

“Social media is the only way to grow your business!” “If you’re not on Pinterest, you’re losing money!” “Do this one thing and triple your sales overnight!”

There’s a lot of misinformation in the marketing world. Over the last decade, marketing has become a fragmented industry, leading to pop-up shops “specializing” in only one tactic and online entrepreneurs who claim that they know the one magical solution to all your business problems.

But there’s a reason why none of these fragmented approaches work. If you find yourself frustrated by not getting the results you want, it’s time to take a step back. Stop wasting time trying individual tactics or methods – instead, focus on developing an integrated approach that actually works.

Keep reading to discover what integrated marketing is, how it differs from a fragmented approach to marketing, and why you need to invest in integrated marketing over individual tactics.

WHAT IS INTEGRATED MARKETING?

Marketing doesn’t work in a vacuum. That’s the general idea behind an integrated marketing approach– one that focuses on the holistic picture of your business goals and unique selling proposition, and devises a campaign highlighting that uniqueness.

Integration means using multiple, strategic tactics to achieve results – such as email, social media, SEO, paid advertising, or something else. A combination of these strategically-aligned tactics helps you deliver one unified message (or set of messages) to your audience.

The choice of tactics that comprise your integration approach should be driven by data, not guesses. We take the guesswork out of our process by providing a tactical forecast of results clients can expect to see along every step of the journey. This way, we’re accountable, and you know what to expect and when, which helps your integration machine reach its full potential.

HOW DOES INTEGRATED MARKETING DIFFER FROM FRAGMENTED OR INDIVIDUAL TACTICS?

An approach devised of only one (or a few) tactics that aren’t cohesive or foundations of a strategic campaign is doomed to fail. Any singular tactic on its own doesn’t have the necessary power to move the needle and is often not correctly set up to achieve a business goal or address a customer need.

An integrated approach starts with the strategy and uses tactics based on what is most appropriate for that strategy – not the other way around.

WHY SHOULD I INVEST IN AN INTEGRATED MARKETING APPROACH?

An integrated approach to marketing is – in our opinion – the only way to go. With over 20 years of experience in the digital marketing space, we’ve helped our clients find results through integrated campaigns, with benefits such as:

  • Creating unified messages
  • Developing brand consistency
  • Establishing credibility
  • Producing more leads
  • Generating more revenue

By utilizing an integrated marketing mix and focusing on an analytic, results-driven strategy, you can begin to see real results. If you’d like to discuss how to develop an integrated marketing strategy for your business, get in touch with our Madison-area marketing experts today.

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