Category
Business to Consumer & Business to Business
- 440 Science Drive, Suite 204 Madison, WI 53711
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Quartz Health Benefits
Health Insurance
Quartz Health Benefits
Quartz Health Benefits is a Wisconsin-based health insurance conglomerate that manages four nationally recognized, provider-sponsored health insurance plans: Quartz Health Plan Corporation, Quartz Health Plan MN Corporation, Quartz Health Benefit Plans Corporation, and Quartz Health Insurance Corporation.
Challenges
Shortly after its merger, Quartz was in search of a Digital Marketing Agency of Record to bring a tactical fous to its marketing efforts.
- Revamp the Quartz brand
- Create a more modern, user-focused site through user testing
- Broaden reach of Quartz's message
Outcomes
Sortis transformed the Quartz website to provide a more simplified, modernized experience for users. Sortis also provided social media marketing, online content creation, foundation Search Engine Optimization, and paid advertising to expand Quartz's reach.
- More than 2,500 keyphrases ranked on page one of search results
- Millions of advertising and social impressions
