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Wisconsin Builders Association

Professional Trade Group
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Wisconsin Builders Association

The Wisconsin Builders Association (WBA) is a professional trade group comprised of 21 local associations focused on advancing the housing industry across the state through government involvement, education, and promotion.

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The Wisconsin Builders Association (WBA) reached out to Sortis for help improving their website and drawing in potential members.

  • Increase website conversion rates
  • Acquire new members


Through blog content, email campaigns, social media marketing, and Search Engine Optimization (SEO) best practices, Sortis helped the WBA improve their online presence and search rankings.

  • 33.7% increase in website sessions
  • 13 keywords ranked on page one of search results
  • 50,000+ emails sent

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