Kid Trax
Kid Trax, a brand of Madison, WI-based Pacific Cycle, develops award-winning battery-powered ride-on toys for kids. Kid Trax’s attention to details, creative designs, and play features take favorite play themes and licensed characters and bring them to life.
Challenges
Kid Trax needed marketing assistance for the launch of a new, limited-quantity ride-on toy called Rideamals Josie.
- Create buzz for Josie through an influencer marketing campaign
- Increase sales and awareness through social media engagement
- Help Josie and other Kid Trax products fly off of shelves ahead of 2019 holiday season
Outcomes
The limited-quantity Josie campaign was a success, with so much interest generated that buyers who missed out on the 500 Josies were directed to another product, Scout, of which an additional 356 units were sold.
- Web traffic results 34% above forecasted sessions
- E-commerce conversion rate over 1% for first time in site’s history
- 26% above forecasted e-commerce revenue
- 69.87% increase in organic traffic
- Improved rankings for over 200 key phrases in just 4 months
- 52 key phrases ranked in top 10 in just 4 months
