Where Everything Comes Together

LaBottega – A BelGioioso Brand

Business to Consumer

Social Media Marketing

Company: LaBottega – A BelGioioso Brand

LaBottega – A BelGioioso Brand

LaBottega is an exclusive collection of handmade, hand-selected, hand-cut, and hand-packed Italian cheeses created by BelGioioso Cheese Inc., a Wisconsin-based cheese manufacturer.


BelGioso reached out to Sortis for assistance in launching its new artisan cheese brand, La Bottega di BelGioioso.

  • Utilize social media to announce the new line
  • Gain attention from an online audience
  • Promote the cheese through the holiday season


Sortis engaged with potential customers through digital brand promotion that included recipes, cheese pairings, and a social media sweepstakes that highlighted La Bottega and the festive food-filled holiday season.

  • 330% increase in social engagement