As part of our results-driven philosophy, our website improvement and conversion optimization process tells us how well your website performs. Is it driving targeted traffic? Are you getting qualified leads? Is your website creating measurable revenue growth? These are all questions we ask ourselves to ensure we remain on track to meet the goals we identified at the start of our relationship.
We’ll determine which aspects of your website, if any, are under-performing. Then we’ll identify a customized solution to boost its performance to better align with your goals. Our method uses A/B testing, multivariate testing, and other data to determine improvements to specific areas on your website.
Improvements to your website may include things like:
- Written Content
- Graphic Design
- Color Scheme
- Calls-to-Action
- Structure and Layout
While it may seem counter-intuitive, we believe that once your new website launches, that’s when the real work begins. It’s not enough to simply build a website and let it sit there collecting dust. It must be continually monitored and fine-tuned to ensure optimal performance.