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6 Blunders To Avoid When Setting Your 2018 Marketing Budget

It’s still summer. So we hate to spoil your vitamin D bliss, but it’s time to begin planning your 2018 marketing budget. In the past 22 years, we’ve witnessed every conceivable budgeting blunder. Avoid these six common budgeting mistakes and make 2018 a banner year for your business. 

5 Reasons to Hire an Experienced Agency for Your 2018 Strategic Marketing Plan

Strategic planning is the starting point for any successful company. And it pays to get help from the pros to ensure you’re setting yourself on the right path. Here are five benefits to hiring an experienced agency in the early stages of planning. 

How to Strengthen Customer Service Using Social Media Marketing

The digital age has created an expectation of immediate response times. Users often view standard online contact forms, lengthy hold times, and unanswered emails as unacceptable in today’s world. The beauty of social media is that its instant feedback benefits both the consumer and your brand. 

Creative Ideas for Better Content Marketing

For businesses of any size, content marketing is a key component of a sound digital marketing strategy. In addition to aiding search engine optimization efforts, quality content boosts online brand engagement, generates more website leads, and can help produce more sales. 

The Dos and Don’ts of Paid Advertising

Sometimes called paid search or pay-per-click, digital paid advertising allows businesses to create online ads and pay a pre-determined fee each time their ad is clicked. Here is a list of paid advertising dos and don’ts to help drive better results. 

10 Ways to Improve Your Website

Your company’s website is its identity on the internet. First impressions are everything! Building one that attracts users, rather than returning them back to Google’s search results, is the key to driving visitors and sales.