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APPROACH YOUR WEBSITE REDESIGN PLAN FROM THIS STRATEGIC ANGLE FOR REAL RESULTS. By Zoey Rugel, Former Social Media & Marketing Intern When redesigning your company’s website, it’s easy to dive head-first into sitemaps, template options, color schemes, and even content. While these steps are integral to the website redesign process, there are a few other

WITH A SOUND STRATEGY, EMAIL MARKETING CAN HELP INCREASE SALES AND BUILD RELATIONSHIPS WITH YOUR AUDIENCE By Sydney Cooper, Social Media & Marketing Intern Most people spend hours every day checking emails on their computers and smart devices. As such, it only makes sense for marketers to employ strategies to use this channel to reach

DISCOVER THE ESSENTIAL PROGRAMMING ELEMENTS TO CONSIDER FOR YOUR NEXT WEBSITE DEVELOPMENT PROJECT. By Taryn Grisham, Senior Project Manager When it’s time to build a new website (or update your existing one), there are several elements to consider when choosing a content management system (CMS). The right decision here will help ensure you can easily

SPICE UP YOUR GRAPHIC DESIGN WITH THESE TRENDY IDEAS. By Taryn Grisham, Senior Project Manager As technology continues to push boundaries, there’s no question that graphic design trends will follow suit. While it’s impossible to predict what graphic design will look like in 2020, we have some inklings about what’s to come. In this post,

POWERFUL TIPS TO HELP YOU REACH YOUR MARKETING GOALS MORE EFFICIENTLY. The new year gives your company a chance to start fresh. Instead of dwelling on marketing mistakes and unmet goals, focus your energy on creating a plan for a more prosperous 2021. If you’ve been following our blog lately, we hope you’re feeling more

FIND OUT WHICH BLOGS, WEBSITES, AND PODCASTS OUR MARKETING TEAM SWEARS BY. By Casey Rogers, Marketing Specialist Where do you go when you want to stay updated on the latest marketing news and industry trends? When I asked this question to the Sortis team, they replied with an abundance of wonderful marketing resources. They shared

FIND OUT WHICH MARKETING TOOLS EARN OUR TEAM’S STAMP OF APPROVAL. By Taryn Grisham, Senior Project Manager With so many marketing tools to choose from, how do you know which will help your digital marketing strategy come to life? I’ve asked our team to share some of their favorite digital marketing tools for each of

HOW TO USE GOALS, NOT GUESSES, WHEN FIGURING HOW MUCH TO SPEND NEXT YEAR. It’s still summer. So we hate to spoil your vitamin D bliss, but it’s time to begin planning your 2022 marketing budget. If you’re not sure how to set a website or marketing budget, you’re not alone. Too many businesses allocate

DISCOVER THE BENEFITS OF CALLING IN REINFORCEMENTS IN THE EARLY PLANNING STAGE. Much like road-tripping without a GPS, attempting to market your business without a strategic marketing plan is next to impossible. If you don’t know where you’re going, it’s hard to take the right steps to get there. Strategic planning is the starting point for

HERE’S HOW TO HELP PEOPLE AND ORGANIZATIONS CLOSE TO HOME – AND WHY YOU SHOULD. By Juliana Reams, Former Social Media & Marketing Intern While getting involved in the local community can help Madison become stronger, it can also be just as beneficial to the companies that give. Through directly engaging with people and organizations