LEARN HOW THIS DIGITAL AUDIO TECHNOLOGY CAN BE ANOTHER POWERFUL VOICE FOR YOUR BUSINESS.
By Steven Jotterand, Former Social Media and Marketing Intern
Walking through a busy airport, chances are the earbud-clad flyers you encounter are not listening to music but to a digital audio file—or a podcast. Known for their diverse genres, free and informative nature, and engaging delivery, podcasts are a potential game-changer for marketers. A recent poll indicates 66% of Americans listen to podcasts at least once in a while, a considerable jump from 2018. This soar in listenership has made a name for podcasting in the digital media realm as companies strive to produce enough content to satisfy audience cravings. If you’re thinking about adding business podcasts to your digital marketing strategy, here are three reasons to consider taking the plunge:
- Diversify your content strategy
- Generate traffic to your website
- Enhance your brand and bottom line
Keep reading to learn more about using business podcasts to stay relevant in an ever-increasing digital world.
1. DIVERSIFY YOUR CONTENT STRATEGY
As podcasts continue to surge in popularity, they are becoming a more viable medium to add to your content development strategy. They brilliantly complement blogs, videos, social media, and other content intended to connect deeper with your target audience. Part of what makes business podcasts unique is that they offer a hands-free way to reach your user on-the-go – whether flying, driving, running errands, exercising, or at work. Your listener can immerse themselves in an audible experience anywhere at any time! Podcasts also offer the flexibility to dive into complex issues that may not be suitable for other types of content, giving marketers a prime opportunity to reach niche markets.
2. GENERATE TRAFFIC TO YOUR WEBSITE
Adding business podcasts to your digital marketing strategy can also help generate traffic to your website. Podcasting has the power to enhance SEO efforts by increasing your rankings in search engine results, making it easier for audiences to find you. As interest in your podcast and points of view grows, it can also prompt new listeners to visit you online to learn more about your company and its offerings. Since podcasts are usually an ongoing series of weekly or monthly episodes, they offer regular opportunities for audiences to engage with you online.
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3. ENHANCE YOUR BRAND AND BOTTOM LINE
In their simple construction, podcasts can enhance the perception of your brand at a relatively low cost. Listeners regularly get an up-close-and-personal insight into your subject matter expertise, which can build trust and strengthen potential business partnerships. You become part of their lives and they invest their time in you. Once listeners trust you and your brand, they’re more likely to convert into a lead or customer when they have a need for your product or service.
Whether you’re a large, mid-sized, or small business, podcasts offer yet another content avenue to reach and engage with your audience to help secure more leads and sales. To learn whether business podcasting is a fit for your digital marketing strategy, get in touch with our Madison area experts today.