Where Everything Comes Together

FAQ

General Questions

Sortis specializes in a wide range of digital marketing and website design services, including:

  • Go To Market Strategy Creation
  • Revenue Generation (Combining the power of Sales & Marketing)
  • Marketing
  • Website Design and Development
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Advertising
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Branding and Graphic Design
  • E-commerce Solutions
  • Analytics and Reporting

You can start by visiting sortismarketing.com and filling out our contact form, calling our office, or sending us an email. We will then schedule a consultation to discuss your needs and how we can help. First, we will ask many business questions. Then, we’ll craft a detailed plan to achieve your business goals.

We are a B2B agency that serves various industries, including SaaS, eLearning, healthcare, retail, education, travel, hospitality, finance, and more. As you can imagine, after almost 30 years, we have had the pleasure of working in many industries. Our team has experience tailoring strategies to meet the unique needs of each sector.

Website Design and Development

The timeline for building a website varies based on the complexity and specific requirements of the project. On average, a standard website takes 12-40 weeks from initial consultation & planning to launch. Our websites are tied to helping you achieve business goals. Therefore, they are not canned templates but bespoke efforts that extend your Brand and achieve real, meaningful growth.

Yes, all websites designed by Sortis are fully responsive and optimized for mobile devices, ensuring a seamless user experience on all platforms.

Absolutely! We build our websites using user-friendly content management systems (CMS) like WordPress, allowing you to update and manage your content easily.

Sales

Any part.  We can just do outbound calling to set meetings for your sales staff.  Or, we can close the sale.  The most important thing revenue growth and if we need take on a sales role to get that done, we’re happy to do it.

No.  We can certainly work with you internal sales team.

Our sales professionals will act as your organization.  They will have an email address from your company and will change their LinkedIn profiles to indicate that they are working your your company.

Marketing

SEO (Search Engine Optimization) is optimizing your website to rank higher in search engine results. It is crucial to increase online visibility, drive organic traffic, and attract potential customers as AI takes hold, like Google Gemini; having lots of valuable content on your website that Google Gemini can learn from will be very important.

PPC (Pay-Per-Click) advertising involves placing ads on search engines or social media platforms and paying a fee each time someone clicks on your ad. It is an effective way to drive targeted traffic to your website and generate leads. But, if done improperly, companies can waste a lot of money.

Your business’s best social media platforms depend on your target audience and industry. Typical platforms include Facebook, Instagram, Twitter, LinkedIn, and Pinterest. We can help you determine the best strategy for your business.

Content and Email Marketing

Our pricing varies depending on the scope and complexity of the project. After a consultation, we offer customized quotes to understand your needs and goals. Generally, we offer two payment options for ongoing services: a fixed monthly fee or a lower fixed monthly fee plus a percentage of the new revenue generated.

We offer ongoing maintenance and support to ensure your website and digital marketing efforts perform optimally. This includes regular updates, security checks, and performance monitoring. However, we do not offer this as a separate service; it is included in our fixed monthly sales and/or marketing efforts.

Pricing and Contracts

Content marketing involves creating and sharing valuable content to attract and engage your target audience. This can include blog posts, articles, videos, infographics, and more. The same content should also be able to rank on Google and other search engines.

Email marketing is a crucial tool for reaching B2B prospects due to its ability to deliver targeted, personalized content directly to decision-makers’ inboxes. It offers a cost-effective way to nurture leads, build relationships, and drive conversions by providing valuable information that addresses specific business needs and challenges. With advanced segmentation and automation capabilities, email marketing enables businesses to tailor their messages based on the recipient’s behavior, preferences, and stage in the buying cycle, increasing engagement and response rates. Additionally, it provides measurable results through analytics, allowing marketers to track performance, optimize campaigns, and demonstrate ROI. In an increasingly digital landscape, email marketing remains a vital component of a comprehensive B2B marketing strategy, ensuring consistent communication and fostering long-term business growth.  We have a data over hundreds of millions of b to b contacts that will aid us in our email marketing efforts.

We require a 1-year contract.

Additional Questions

We use various metrics to measure our campaigns’ success, including website traffic, conversion rates, click-through rates (CTR), return on investment (ROI), and more. I have detailed reports regularly and talked about them. We also forecast the benefits of our program in the go-to-market creation stages. All our clients have a clear picture of the benefits we will offer, know the returns, and have something to hold us accountable to.

Yes, we offer website redesign services to enhance the functionality, appearance, and user experience of your existing site. We will work with you to understand your goals and make improvements. Making changes to the website is critical to converting prospects into leads.

You will have a dedicated project manager who will update you weekly on the progress of your project. We use Asana, a project management tool, to ensure clear communication and timely delivery.

  • We offer marketing and sales as well as website design. We can market your company and set meetings for your sales staff or close business as your sales representative. There marketing or sales companies, we are both.
  • Forecasting the benefits of our programs monthly for over three years. Clients have a clear picture of the return they will receive from their investment.  
  • Seamlessly integrating us into your company.  Everyone at your organization will feel like we are all working  together.
  • Our commitment to understanding your unique business needs, delivering bespoke solutions, and providing exceptional customer service sets us apart.

You can reach us through various way, please visit our contact page.  We look forward to helping your business grow!