BENEFITS OF ADDING PAID ADVERTISING TO YOUR MARKETING MIX.
A lot has changed in the digital paid advertising world. Ads on Google and other leading search engines, like Bing, used to appear as spam or untrustworthy links. Now, thanks to user-friendly platforms and search engine layout enhancements, they play an integral role in the way users search for products and services online. The evolution of this digital marketing tactic is proving beneficial for many businesses because it successfully drives targeted website traffic and leads.
Let’s take a look at four noteworthy benefits of the new era of digital paid advertising:
1) FITS ANY REASONABLE BUDGET
The pay-per-click ad platform is set up to charge an account only when a user clicks on an ad. The price of a click could range from a few cents to several hundred dollars, depending on the competition of the selected campaign keywords. With thousands of possible keywords to choose from, digital paid advertising allows the campaign manager to control spending to fit most budgets. Once the campaign reaches the allocated budget, it can be turned off in real-time.
2) GIVES YOUR AD MESSAGE PRIME PLACEMENT AT THE TOP OF SEARCH ENGINES
Consumers have various media devices and platforms at their fingertips, and it’s imperative to be where they are. Most users will head directly to a search engine, like Google or Bing, to find the product or service they want. An ideal complement to search engine optimization efforts, digital paid advertising will place your ad at the top of the search results pages without having to wait for organic rankings to seed. With only ten listings on the first page of any search, your ad will have a prime place in front of your ideal user when they’re searching online.
3) REDUCES AD WASTE BY EXPOSING YOUR AD MESSAGE TO YOUR SPECIFIC AUDIENCE
Paid advertising allows you to focus your ads on specific geographic areas. Do you have a particular city or neighborhood that you want to target? Paid advertising can deliver your message to selected cities, counties, states, and even a set radius around a precise location (ex: 12-mile radius from your company’s headquarters). Platforms like Facebook Advertising even allow you to target ads by age, gender, and the user’s interests.
4) INCREASES THE LIKELIHOOD OF A CLICK BECOMING A LEAD
Creating several variations of ads is a good practice because it allows the campaign manager to determine which ones are most successful at converting a click into a lead. To further promote this type of conversion, it’s important for the campaign manager to create relevant landing pages for users to “land” on when they click on your ad. The landing page should serve up relevant information the user is seeking using engaging content, and also include a simple way to contact you to learn more about your product or service.
With more users searching for products and services online and user-friendly platform enhancements, digital paid advertising has become a highly beneficial marketing tactic for most marketing strategies. Wondering whether it can drive traffic and leads for your business? Learn more about our pay-per-click advertising services or contact our experienced digital marketing experts today.
