Looking for Part-Time/Fractional Chief Marketing Officer?
Don't Need a Full Time Marketing Program?
Types of things we can help with?
Our fractional Chief Marketing Officer (CMO) functions as an independent marketing executive engaged by companies to provide digital marketing leadership and high-level strategic direction. We excel in managing teams, fostering partnerships, and communication.
Our fractional CMO embeds himself into your team and helps guide the organization forward. Below are just a few of the things we can help with:
- Setting marketing priorities: Prioritizing marketing initiatives based on business goals and market trends.
- Identifying target audiences: Conducting research to understand the demographics, behaviors, and preferences of target customers.
- Overseeing marketing channels, new and old: Managing the implementation and performance of various marketing channels such as digital advertising, social media, email marketing, and traditional advertising.
- Developing go-to-market plans: Creating comprehensive strategies to launch products or services effectively, including positioning, messaging, and distribution channels.
- Hiring for marketing roles: Leading the recruitment process to build a skilled marketing team, including defining job roles, interviewing candidates, and making hiring decisions.
- Crafting brand messaging: Developing and refining the brand’s voice, messaging, and positioning to resonate with target audiences.
- Analyzing marketing performance: Monitoring key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and strategies, and making data-driven decisions to optimize performance.
- Managing marketing budgets: Allocating resources effectively across different marketing initiatives to maximize ROI and achieve business objectives.
- Collaborating with internal teams and external partners: Working closely with other departments, such as sales, product development, and finance, as well as collaborating with external agencies or vendors as needed.
- Providing strategic guidance: Advising company leadership on marketing trends, opportunities, and potential risks to inform strategic decision-making.
- Mentoring: serve as mentors to guide and develop the professionals working under their leadership, fostering growth and excellence in their teams.
Hiring a full-time Chief Marketing Officer (CMO) may not always be the best choice.
Employing a fractional Chief Marketing Officer (CMO) offers numerous advantages for businesses seeking expert marketing leadership without the commitment of a full-time executive. Here are some key benefits:
- Cost Efficiency: Fractional CMOs provide high-level expertise at a fraction of the cost of hiring a full-time executive. This cost-effective solution allows businesses to access top-tier talent without the financial burden of a full-time salary, benefits, and overhead expenses.
- Flexibility: With a fractional CMO, businesses can scale their marketing leadership according to their needs. Whether for a specific project, a temporary assignment, or ongoing support, businesses can engage the fractional CMO as needed without long-term commitments.
- Strategic Guidance: Fractional CMOs bring a wealth of experience and strategic insight to the table. They can provide valuable guidance in setting marketing priorities, identifying target audiences, and developing effective go-to-market strategies tailored to the business’s goals and objectives.
- Specialized Expertise: Fractional CMOs often specialize in certain marketing areas, such as digital marketing, brand management, or market research. Businesses can use their specialized expertise and industry knowledge to address specific marketing challenges and capitalize on opportunities.
- Team Empowerment: Fractional CMOs not only lead marketing initiatives but also mentor and empower internal marketing teams. They provide guidance, training, and support to help team members grow their skills and capabilities, ultimately strengthening the overall marketing function within the organization.
- Fresh Perspective: Outsourcing marketing leadership to a fractional CMO brings a fresh perspective to the business. They can offer innovative ideas, creative solutions, and alternative approaches that may not have been considered internally, helping the business stay competitive and adaptive in a rapidly changing market landscape.
- Focus on Core Competencies: By outsourcing marketing leadership to a fractional CMO, businesses can focus on their core competencies and strategic priorities. This allows internal resources to be allocated more effectively, leading to improved efficiency and productivity across the organization.
- Risk Mitigation: Fractional CMOs mitigate the risk of hiring a full-time executive. Businesses have the flexibility to evaluate the fractional CMO’s performance and fit for the organization before making a long-term commitment, reducing the risk of costly hiring mistakes.
In summary, employing a fractional CMO offers businesses a cost-effective, flexible, and strategic solution to their marketing leadership needs. This solution enables them to drive growth, innovation, and success in today’s competitive marketplace.
Let's Define What you Need.
What are you looking for? We'll sit down and determine what the needs are and provide an aligned solution.
FAQ
- Q: Why does your agency offer this service?
- A: Because one size does not fit all. We can add value is many ways. But those ways have to be flexible based on what our potential clients need.
- Q: How do we determine the scope of work?
A: This is a very collaborative process and is done with fractional CMO that you would work with if they are retained. This gives you a chance to interact with the CMO to help ensure fit. - Q: What do we have to commit to?
- A: There are no long term commitments. It if up to the fractional CMO to show value. Once that is done, clients want to continue the relationship.
Testimonial:
“[Sortis has] taken our dream and helped us clearly define a path to make it a reality, and we are in awe as we watch it unfold. There aren’t enough words to express my satisfaction.”
Victoria Thomas, Director of Communications, VICCI
