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Where Everything Comes Together

Quartz Health Benefits

Business to Business, Business to Consumer

Consulting and SEO

Company: Quartz Health Benefits

Quartz Health Benefits

Quartz Health Benefits is a Wisconsin-based health insurance conglomerate that manages four nationally recognized, provider-sponsored health insurance plans: Quartz Health Plan Corporation, Quartz Health Plan MN Corporation, Quartz Health Benefit Plans Corporation, and Quartz Health Insurance Corporation.

Challenges

Shortly after its merger, Quartz was in search of a Digital Marketing Agency of Record to bring a tactical fous to its marketing efforts.

  • Revamp the Quartz brand
  • Create a more modern, user-focused site through user testing
  • Broaden reach of Quartz’s message

Outcomes

Sortis transformed the Quartz website to provide a more simplified, modernized experience for users. Sortis also provided social media marketing, online content creation, foundation Search Engine Optimization, and paid advertising to expand Quartz’s reach.

  • More than 2,500 keyphrases ranked on page one of search results
  • Millions of advertising and social impressions