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Wisconsin Builders Association

Business to Business

Consulting and Website Development

Company: Wisconsin Builders Association

Wisconsin Builders Association

The Wisconsin Builders Association (WBA) is a professional trade group comprised of 21 local associations focused on advancing the housing industry across the state through government involvement, education, and promotion.


The Wisconsin Builders Association (WBA) reached out to Sortis for help improving their website and drawing in potential members.

  • Increase website conversion rates
  • Acquire new members


Through blog content, email campaigns, social media marketing, and Search Engine Optimization (SEO) best practices, Sortis helped the WBA improve their online presence and search rankings.

  • 33.7% increase in website sessions
  • 13 keywords ranked on page one of search results
  • 50,000+ emails sent