Search engine optimization (SEO) is a multifaceted and often misconstrued aspect of digital marketing. It plays a pivotal role in improving your online visibility, not limited to merely optimizing your website but embracing a comprehensive approach across the web.
Many companies understand the significance of SEO in enhancing search engine rankings but grapple with uncertainties regarding initiation, implementation, and the potential return on their investment. Consequently, it becomes crucial to demystify these uncertainties and shed light on the pivotal aspects of SEO to drive meaningful results and maximize your online presence.
By skillfully harnessing the power of SEO strategies, we have the ability to help your organization outshine the competition, capture the attention of a broader audience, and foster consistent and sustainable growth for your business.
Unlocking the true potential of SEO involves employing a comprehensive approach that combines meticulous keyword research, meticulous optimization of on-page elements, strategic link building, and meaningful content creation. With these essential components in place, we’ll help position your business to not only achieve higher search engine rankings but also establish a strong online presence that resonates with your target audience.
By staying ahead of industry trends, consistently monitoring and analyzing your website’s performance, and making data-driven refinements, the Sortis team will help establish your business as a force to be reckoned with in the digital landscape, driving increased traffic, conversions, and, ultimately, success.
Sortis Client Spotlight
“When we started working with Sortis, our occupancy was just under 90%. After getting the SEO in place, our went up to like 92%. I mean, that’s a huge increase. And it kept going for every year. We were sitting at 97% in like three years when our competitors were still at like 91% to 92%. So we were much higher than our competitors because of Sortis, and we continue to remain high in occupancy because of the extra effort.” – Becky Hildebrandt, President, Horizon Senior Housing
The Keys to SEO Success
CREATING A CLEARLY DEFINED STRATEGY
Developing a comprehensive SEO strategy is essential for optimizing a website’s visibility in search engine results. This involves conducting keyword research, identifying target audience and competitors, setting goals, and outlining the tactics and techniques to be employed. A well-defined strategy ensures that efforts are focused, resources are allocated effectively, and measurable progress can be made toward improving search engine rankings. When you work with Sortis, we’ll handle all of this strategizing for you so we can hit the ground running.
INCORPORATING SEO BEST PRACTICES
To enhance a website’s search engine visibility, it is crucial to follow SEO best practices. This includes optimizing on-page elements such as meta tags, headings, and content, improving site speed and mobile-friendliness, implementing proper URL structure and navigation, and building high-quality backlinks. By adhering to these best practices, our team can help you improve yiour website’s SEO performance and increase the likelihood of ranking higher in search engine results.
REGULAR MONITORING OF RANKINGS
Rome wasn’t built in a day, and neither were the top Google rankings. SEO is an ongoing process that requires continuous monitoring and analysis of rankings. By regularly tracking keyword rankings and organic traffic, we’ll assess the effectiveness of our SEO efforts with you over time, identify areas for improvement, and adjust strategies accordingly. Monitoring also helps in staying updated with search engine algorithm changes, competitor movements, and industry trends, enabling proactive adjustments to maintain or improve search rankings.
“I used to think it was always best to either do marketing myself (after all, who knows my company better than me) or to reach out to an industry-related marketing arm (after all, they’re supposed to know my industry). Both were bad ideas and did not make good business sense. Why? First, I finally caved. I realized if I wanted my business to flourish and grow, I acknowledged that I do not have quality time to give marketing the dedicated effort it needs. Second, using an industry-related marketing firm brought little creativity and I recognized that everything that was an idea of my own or perhaps an idea brought to me just got re-purposed as marketing for another in my industry…sometimes even a competitor. Now that I’ve switch to Sortis Digital Marketing I am confidence that I have access to some of the best marketing minds available to me. Sortis Digital Marketing is not only creative and innovative, they question my industry’s status quo. They have moved my business from being a follower to a leader. Lesson learned. Too bad it took me 15 years to figure that out, but better late than never!”
EZ Office Products
“We’ve made huge strides in the last year that we would never would have made with, in my opinion, anybody internally or anybody else externally. The responsiveness is second to none. We’re beating every forecast that was put in front of us. We made the decision to go forward with Sortis based on those forecasts, and we’re beating every single one of them. And we needed someone to act like our internal marketing department, and that has succeeded really well. So of course, I would recommend Sortis to anybody.”
COOEagle Point Software
“Ten minutes into our initial conversation with Sortis, we knew we had found the company that completely understood not only what we needed, but more importantly, how to get there. We are now 90 days into our transformation, and the results have been completely amazing. We are already receiving weekly information requests from prospective customers and our Google rankings are climbing. The best part was that Sortis makes the whole transformation process easy and painless. If you are thinking about upgrading or updating your image, I highly recommend Greg and Sortis Digital Marketing.”
Minton Jones
“Sortis came to our rescue. We had developed a new eCommerce site using a platform that decided to close its doors. We needed to move our site quickly to keep it up and running. Sortis moved our entire site within three months before the other company closed shop. On an ongoing basis, the Sortis team is wonderful to work with; they are always very responsive to our needs, develop new ideas, give us tools and options to guide us to maximize engagement, and are quick problem solvers. They’re our one-stop partner in providing digital marketing and website expertise. We couldn’t be happier with the relationship.”
Innocorp, LTD.
“We came to Sortis with an enormous idea. When meeting the team, it was clear we had made the correct choice; we were very impressed. As the project progresses, they have exceeded our expectations at every turn. We started this journey wanting a website, and immediately requested their further involvement because it was clear they were experts in many areas. Now we truly consider them partners. They have taken our dream and helped us clearly define a path to make it a reality and we are in awe as we watch it unfold. There aren’t enough words to express my satisfaction.”.
Communications VICCI
“Over the past year, our non-profit association has come to know Sortis as a professional, timely, and innovative digital marketing partner genuinely invested in our success. They have been a terrific asset to a communications department of 1 (AKA me), helping me accomplish projects and tasks I simply did not have time to do on my own while also providing the necessary guidance and feedback to make sure we are keeping up with the industry’s best practices. We’re also just as pleased with the process as we are with the final products produced; in other words, working with Sortis is a breeze. They are always ahead of the game, deadlines are met, the quality is there the first time, and—if anything—they are usually waiting on me! This is a refreshing scene change compared to past partnerships, and it allows us to cover a great deal of ground every month.”.
Manager Wisconsin
Builders Association
“Sortis helped us understand the best solution for our needs. They were flexible, thorough and efficient. It has been a pleasure working with the entire team.”.
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