Kid Trax

Where Everything Comes Together

Kid Trax, a brand of Madison, WI-based Pacific Cycle, develops award-winning battery-powered ride-on toys for kids. Kid Trax’s attention to details, creative designs, and play features take favorite play themes and licensed characters and bring them to life.

Challenges

Kid Trax needed marketing assistance for the launch of a new, limited-quantity ride-on toy called Rideamals Josie.

Create buzz for Josie through an influencer marketing campaign
Increase sales and awareness through social media engagement
Help Josie and other Kid Trax products fly off of shelves ahead of 2019 holiday season

Outcomes

The limited-quantity Josie campaign was a success, with so much interest generated that buyers who missed out on the 500 Josies were directed to another product, Scout, of which an additional 356 units were sold.

Web traffic results 34% above forecasted sessions
E-commerce conversion rate over 1% for first time in site’s history
26% above forecasted e-commerce revenue
69.87% increase in organic traffic
Improved rankings for over 200 key phrases in just 4 months
52 key phrases ranked in top 10 in just 4 months

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A Few Testimonials

For nearly three decades, the Sortis team has helped businesses just like yours connect with new customers, enhance their online presence, build an effective marketing strategy, and accelerate sales.

Check out these testimonials to learn how working with Sortis transformed the way our clients do business:

★★★★★ 5/5

“What impressed me about Sortis was their approach. It is about the positioning, messages, and branding and aligning actions with our company’s business goals. They don’t just sell services, the sell results.”

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“When we started working with Sortis, our occupancy was just under 90%. After getting a strategic plan in place, the process began. We experienced a huge increase in occupancy. And it kept going every year. We were sitting at >97% in three years while our competitors are at 91 to 92%. The people that we’ve worked with Sortis are very friendly, very knowledgeable, very helpful, and we just can’t thank them enough for the little things that they do for us. I would recommend them to anybody if you want a true partner.”

Kid Trax

Business to Consumer

Product Digital Marketing

Company: Kid Trax

Kid Trax

Challenges

Outcomes

ERESULTS Helps Our Clients Grow!

Video Testimonials

What are clients saying?

Testimonials

A Few Testimonials

Vice President of Marketing

President

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